Brickell Men's Products referral code: get £20 off your first order
Building a skincare or grooming routine from scratch can get expensive fast, so a Brickell Men's Products referral code that knocks £20 off your first order is a genuinely useful way in. Use the link supplied to unlock the discount, and if your friend has already claimed a smaller sample-kit voucher, this £20 offer still applies on top when you spend over £50. This article covers what Brickell Men's Products actually sells, how the referral system works, what both sides get, and whether the brand is worth building a routine around.
What is Brickell Men's Products?
Brickell Men's Products is a men's skincare and grooming brand founded in the US that has built a strong following for natural, plant-based ingredients aimed specifically at men's skin. The range covers the essentials of a modern grooming routine: face washes and cleansers, moisturisers, anti-ageing serums, eye creams, shaving products, hair styling products, and body care. It ships to the UK and has a dedicated UK storefront with pricing in pounds, alongside its main US site.
The brand's positioning is squarely aimed at men who want an effective skincare routine without needing to become skincare experts first — products are typically bundled into simple "routines" (for example, a basic daily face-care set or a more advanced anti-ageing set) so customers aren't left guessing which combination of products to buy. Ingredients are marketed as natural and often organic, free from parabens, sulfates and synthetic dyes, which appeals to buyers who are put off by heavily chemical formulations elsewhere in the men's grooming market.
Pricing sits in the mid-to-premium bracket compared with mass-market drugstore grooming brands, reflecting the natural-ingredient positioning, but Brickell also runs its own points-based Brickell Rewards programme (earn points per pound spent, redeemable against future orders) as well as regular promotional offers, including new-customer discounts and free-gift thresholds. This referral offer sits alongside that loyalty scheme rather than replacing it — you can use both.
How the Brickell Men's Products referral code works
Brickell's referral system works through a dedicated referral link rather than a code you type manually at checkout in most cases, though the discount is generally applied automatically once you follow the correct link through to checkout. Here's the general process:
- Click the Brickell Men's Products referral link supplied.
- Browse the site and choose the products or bundled routine you want — face wash, moisturiser, anti-ageing serum, shaving kit, or a full starter routine.
- Add at least £50 worth of products to your basket, since the £20 discount on this particular offer is specifically tied to orders over that threshold.
- Proceed to checkout, where the discount should apply automatically if you arrived via the referral link, or enter it manually in the promo code box if prompted.
- Complete your order and payment as normal.
If you've previously received a free sample kit from Brickell, note that the sample-kit voucher and this £20 offer are separate: the smaller £10 voucher tends to be tied specifically to that sample kit, while the £20 discount referenced here applies more broadly to a first full order over £50, so check your basket total carries the correct discount before paying.
What you and your friend get
Under this offer, a new customer gets £20 off their first order over £50 when they shop through the Brickell Men's Products referral link. Referral schemes of this type on skincare and grooming sites are typically two-sided, meaning the person who shared the link also earns their own reward — commonly store credit or a percentage discount on their next Brickell order — once the referred friend's purchase goes through. Because Brickell runs its own points-based Rewards programme as well, it's worth stacking the referral discount with any Rewards points you already have, subject to Brickell's standard rules on combining offers.
Eligibility, timing and the small print
- The £20 discount applies to orders over £50, so smaller top-up orders under that threshold won't unlock the full amount.
- You'll typically need to be a genuinely new Brickell customer for the referral discount to apply — returning customers usually aren't eligible for new-customer offers.
- Brickell frequently runs its own promotional discounts (currently including a "20% off + free gifts" offer for new customers on its main site), so compare which current offer gives you the better overall deal before checking out, since discounts generally can't be stacked with every other promotion.
- Delivery from Brickell to UK addresses may carry its own shipping charges and timescales separate from any US-based promotions, so check delivery costs and estimated arrival before finalising a large first order.
- As with most referral and discount codes, Brickell can amend or withdraw specific offers at any time, so treat the £20 figure as accurate at the time of checking rather than a permanent guarantee.
Using Brickell Men's Products well
A few pointers for getting real value out of your first order:
- Start with a bundled routine rather than single products. Brickell's pre-built routines are designed to work together and tend to offer better value per product than buying items individually.
- Join Brickell Rewards at checkout. Since you're already placing a qualifying order, signing up to earn points costs nothing extra and builds towards future discounts.
- Patch-test new products first. As with any new skincare brand, particularly one built around active ingredients aimed at anti-ageing, test a small area of skin before using a new product across your whole face.
- Check the ingredients list against your skin type. Brickell's natural-ingredient formulations suit a lot of skin types well, but if you have particularly sensitive or reactive skin, checking the full ingredients list before buying is sensible.
- Watch for seasonal sales. Beyond the referral discount, Brickell regularly runs sitewide promotions, so time bigger restocks around those events where possible.
Honest pros and cons
- Natural, plant-based formulations specifically aimed at men's skin
- Bundled routines take the guesswork out of building a grooming regime
- The Brickell Men's Products referral code offers a genuinely useful £20 off a first order over £50
- Runs its own loyalty points programme alongside promotional discounts
- UK-specific storefront with pricing in pounds and UK delivery
- Sits at a higher price point than mass-market drugstore grooming brands
- The £20 threshold requires a £50 minimum spend, which is a meaningful first-order commitment
- Discounts and offers may not be combinable, so you need to actively compare which current promotion suits you best
- As a US-headquartered brand, delivery times and returns processes to the UK can be less immediate than a UK-only competitor
- Natural formulations can vary in results depending on individual skin type, as with any skincare brand
Tips to make the reward land
Always click through the specific referral link before you start shopping, rather than navigating to Brickell's site separately and hoping the discount appears — referral tracking generally depends on that first click landing a cookie or session marker. Build your basket to comfortably clear the £50 threshold before checking out, since falling just short means missing the £20 saving entirely. If the discount doesn't apply automatically at checkout, check for a promo code box and enter any code shown on the referral landing page manually before completing payment.
Alternatives worth comparing
If you're weighing up Brickell against other men's grooming brands, Bulldog Skincare is a well-known and generally cheaper UK natural grooming option available widely on the high street. Kiehl's and The Ordinary offer more clinical, ingredient-led skincare aimed at a broader audience including men, often at a lower price point for The Ordinary specifically. Harry's and King of Shaves are strong alternatives if shaving products are your main priority rather than a full skincare routine. Comparing ingredient lists and price-per-use across these brands against Brickell's bundled routines will help you judge whether the natural positioning is worth the premium for your own skin and budget.
Verdict
The Brickell Men's Products referral code is a solid way to save £20 on a first order if you're already planning to build out a natural skincare routine, and the brand itself is a real, actively trading business with a genuine UK storefront and ongoing promotional and loyalty programmes. Just build your basket past the £50 threshold, compare it against any other live Brickell promotion, and you'll get a decent saving on your first step into their routine-based approach to men's grooming.
Why bundled routines matter for first-time buyers
One thing that sets Brickell apart from a lot of men's grooming brands is how heavily it leans on pre-built routines rather than expecting customers to pick individual products. For someone using the Brickell Men's Products referral code for the first time, this matters because it reduces the risk of buying the wrong combination of items and being left with a partial or ineffective routine. A basic routine typically pairs a facial cleanser with a daily moisturiser, while more advanced sets add a targeted serum, eye cream, or exfoliating scrub depending on skin concerns like fine lines or dullness.
Because the £20 discount referenced in this offer only kicks in once your basket clears £50, choosing one of these bundled routines rather than a single product is often the most efficient way to hit that threshold while still ending up with products designed to work well together, rather than padding your basket with items you don't actually need just to unlock the saving.








