MOO referral link: 25% off your first order of premium print and stationery
The MOO referral link attached to the link refer.moo.com/s/fas0 gets your friend 25% off their first order when they place it through your referral link — one of the more generous new-customer discounts going in the print and stationery world. If you've never used MOO before and someone's shared this with you, it's a legitimate way to try premium business cards, stationery or packaging without paying full price on your first go.
MOO (short for "Make and Order Online") is a Boston- and London-founded print company that built its name on Luxe business cards — thick, colourful-edged cards that look nothing like the flimsy stuff most print shops churn out. Since then it's expanded into a much wider range: postcards, stickers, notebooks, flyers, packaging and digital business cards, all designed with the same emphasis on premium paper stock and clean, design-led templates.
What MOO actually sells
MOO's core strength is business cards, and it offers several tiers: standard cards, thicker Luxe cards with colour edges known as Colour Edge, and even a Digital Business Card app that pairs a physical card with an NFC-enabled tap-to-share profile. Beyond cards, MOO sells postcards, greeting cards, notebooks, stickers, letterheads, flyers and branded packaging — essentially anything a small business or creative freelancer might need to look polished, in one place.
The design tools are a genuine selling point. MOO lets you upload your own artwork or use its online design templates, and — distinctively — offers a "Printfinity" feature that lets you print a different image on the back of every single card in a pack, which is popular with photographers, artists and small studios who want each card to double as a mini portfolio piece.
Pricing sits above the cheapest print-on-demand competitors, reflecting the paper stock quality and finishing options (foil, rounded corners, colour edges), but MOO frequently runs promotions and its referral scheme is one of the more consistently generous ways to reduce that premium on a first order. Delivery covers the UK, US and beyond, and turnaround times are generally quick given the products are printed to order rather than held as generic stock.
How the MOO referral link works
- Click the MOO referral link to land on moo.com with the referral tracked automatically.
- Browse the range — business cards, postcards, notebooks, stickers or packaging — and design your product using MOO's online tools or your own uploaded artwork.
- Add your chosen products to your basket and proceed to checkout.
- Your 25% discount should apply automatically as a new customer arriving via the referral link — check the order summary to confirm.
- Complete payment and MOO will print and dispatch your order.
According to MOO's own referral terms and conditions, MOO reserves the right to adjust or end the referral programme at any time, so it's worth using an active link sooner rather than later if you're planning to redeem it.
What you and your friend get
As the new customer, the headline reward is 25% off your first order — a strong discount given MOO's premium positioning. The friend who shared the link with you typically earns a reward too (MOO's public referral page has offered rewards like a £15–£20 voucher or similar credit for successful referrals in the past), which is why existing MOO customers are often keen to share their referral link.
Eligibility, timing and the small print
MOO's referral terms make clear this is for new customers only, so if you already have a MOO account and order history, the code won't apply to a fresh order under the same details. As with most print businesses, delivery timescales depend on the product and finish you choose — foil, rounded corners and Colour Edge cards typically take longer to produce than standard flat cards, so factor that in if you need cards for an event or launch. Referral discounts commonly apply to the product cost rather than shipping, and MOO can amend or withdraw the referral scheme at its discretion, per its own published terms.
Getting the most from MOO
If it's your first time designing with MOO, a few tips help you get a professional result. Stick to MOO's recommended bleed and safe zone guidelines when uploading your own artwork, so nothing important gets trimmed off the edge of the card. If you're a photographer, illustrator or anyone with a strong visual portfolio, try Printfinity — printing different images on each card in a pack turns a simple business card into a genuine talking point. And if you're ordering a small batch to test quality before committing to a bigger print run, MOO's smaller pack sizes (as low as 50 cards) make that easy without overcommitting your discount to a huge order you're not sure about yet.
Honest pros and cons
- Pro: 25% off is a genuinely strong new-customer discount for a premium print brand.
- Pro: High-quality paper stock and finishing options that stand out from cheap print-on-demand competitors.
- Pro: Printfinity and strong design tools make it easy to create something distinctive.
- Con: Base prices are higher than budget print competitors, even after the discount.
- Con: Finishing options like foil or Colour Edge add to both cost and turnaround time.
Tips to make the reward land
Click through the referral link before you start designing, rather than designing first and searching for a code afterwards, since some referral tracking depends on the link being the first thing you click. Double-check the discount appears in your basket before paying — if it's missing, try clearing cookies and clicking the link again fresh. And if you're planning a bigger order (say, cards plus matching notebooks or packaging), placing it all in one go maximises the value of your 25% discount rather than splitting it across multiple smaller orders.
Alternatives worth comparing
If you want to compare MOO against other print options, Vistaprint is the budget-friendly mainstream alternative with a much larger promotional discount culture, while Solopress is a strong UK-based option for larger commercial print runs. For a slightly different premium, design-led angle, Papier focuses more on personal stationery and greeting cards than business print. None of these currently match MOO's combination of 25% off plus Printfinity-style customisation, so if design flexibility matters to you, MOO remains the standout choice.
Choosing the right MOO product for your first order
The best use of the MOO referral link depends on what you are trying to achieve. Standard business cards are the practical starting point if you need a professional contact card for networking, client meetings or markets. Luxe cards are thicker and more tactile, so they make sense when the physical feel of the card is part of your brand. Postcards and flyers are better suited to promotions, appointment reminders and inserts in shipped orders, while stickers can turn packaging into a repeatable brand touchpoint.
Decide how many designs you actually need before opening the editor. A single design is simplest for a straightforward business card, but Printfinity can be useful when you want several portfolio images, product photographs or colour variations in one pack. Review every design at full size and check the safe area before ordering. Small text, fine lines and pale colours can look different on screen from how they appear on a finished printed piece.
How to check the discount before paying
Open the MOO referral link before creating an account or starting the order. The discount should be visible in the basket or checkout before payment. If it does not appear, do not assume it will be added later. Start a fresh session, click the referral link again and check that the basket still qualifies. Referral tracking can be affected by blocked cookies, private browsing settings, an existing MOO account or another promotion already applied to the order.
Before checkout, confirm that the discount is calculated against the eligible products rather than only one line of the basket. Check delivery charges separately because a percentage discount on products does not necessarily remove shipping costs. If you are ordering several items, compare the total with and without optional finishes so that the saving is not cancelled out by upgrades you did not originally need.
When MOO is a good fit
MOO is most compelling for freelancers, small businesses, designers, photographers and creators who care about presentation and need a relatively small first print run. Its premium positioning is less attractive if your only priority is the lowest possible cost per card or if you need a large commercial run with a strict procurement budget. In those situations, compare the complete basket price, delivery time and paper specification with a mainstream commercial printer before committing.
The referral discount is best understood as a way to reduce the cost of trying MOO, not as proof that every MOO product is the cheapest option. Use the first order to test paper, colour, finish and delivery quality. If the result suits your brand, the templates and saved designs can make repeat orders easier; if it does not, you have learned more than you would from choosing solely on headline discount.
Practical checklist before placing the order
- Click the referral link before signing in or designing.
- Check that you are eligible as a new customer and that the discount is visible.
- Review spelling, phone numbers, URLs, social handles and bleed areas.
- Compare standard stock with Luxe, foil or Colour Edge upgrades.
- Check the pack quantity and delivery estimate for your deadline.
- Confirm the final discount and delivery charge at checkout.
Verdict
The MOO referral link is one of the better new-customer print discounts around — 25% off makes MOO's premium cards and stationery much more accessible for a first order. If you've been meaning to upgrade from flimsy print-shop business cards to something that actually looks and feels expensive, this is a good moment to do it.
