Get £10 off with an Anastasia Beverly Hills referral code
If you're setting up a new account with Anastasia Beverly Hills, an Anastasia Beverly Hills referral code can shave a real chunk off your first order. This particular offer uses the code FAISAL-R2, which is designed to be entered during account sign-up (and in some cases at checkout too) to unlock £10 off a first order over £40. Here's everything you need to know about how it works, what to expect, and how to shop the brand smartly beyond the initial discount.
What Anastasia Beverly Hills actually is
Anastasia Beverly Hills, usually shortened to ABH, is a US cosmetics brand founded by Anastasia Soare, the beauty entrepreneur widely credited with popularising the modern "brow shaping" trend through her Beverly Hills salon. The brand built its name on brow products, most famously the Brow Wiz precision pencil and Dipbrow Pomade, before expanding into a full make-up range covering foundation, contour kits, highlighter, eyeshadow palettes (the Soft Glam and Modern Renaissance palettes are among its best-known launches) and lip products.
ABH sells in the UK through its own website as well as via retailers like Cult Beauty, LookFantastic and Boots in some ranges, positioning itself in the mid-to-premium make-up bracket. Pricing generally sits in the £15 to £50 range depending on the product, with eyeshadow palettes and contour kits towards the top of that scale and single brow products towards the bottom. The brand has a strong following among make-up enthusiasts, in part built through YouTube and Instagram tutorials that made products like the brow pencil and highlighter drops a viral fixture of 2016-2019 era make-up content, and it remains a recognisable name in most UK beauty aisles and online.
How the Anastasia Beverly Hills referral code works
Because this is a referral code rather than a link-based Mention Me offer, using it is refreshingly simple. Here's the process:
- Head to the Anastasia Beverly Hills UK website and start creating a new account, or begin the checkout process as a new customer.
- Look for the referral or promo code box, typically shown during account sign-up.
- Enter the code FAISAL-R2 exactly as written.
- If the code box doesn't appear during account setup, try the same code in the checkout promo/discount field instead, as some referral codes work at either stage.
- Build your basket to at least £40, the minimum order value for this particular offer.
- Apply the code before completing payment, and check that the £10 has come off your order total before you confirm.
Because referral and promo codes on beauty retail sites are managed centrally and can be swapped out without much notice, it's worth double-checking the code applies correctly at checkout before you finalise the order. If it doesn't take, try refreshing the page or clearing the promo field and re-entering it, as a stray space or capitalisation issue is a common reason codes fail to register.
What you get
The reward here is £10 off your first order, provided your basket totals £40 or more. That's a straightforward, no-strings-attached discount rather than a percentage, which makes it easy to calculate exactly how much you'll save regardless of what you're buying. It's aimed at new customers rather than existing account holders, which is standard practice for referral-driven discounts.
Unlike some referral schemes, this is a one-sided offer built around the code itself rather than a two-way reward system, so the main thing to focus on is simply applying the code correctly and hitting the minimum spend.
Eligibility, timing and the small print
- The offer is aimed at new customers setting up an ABH account for the first time. Existing customers are unlikely to be able to apply it.
- A minimum spend of £40 applies before the £10 discount is unlocked, so smaller orders won't qualify.
- Promotional codes on retail sites can be combined with sale pricing in some cases, but ABH (like most beauty retailers) may exclude certain limited-edition or already-discounted lines from stacking with promo codes.
- Referral and promo codes can be swapped or retired without warning, so if FAISAL-R2 doesn't apply, check the current promotions banner on the ABH website for the live equivalent.
- Delivery costs and returns policies follow ABH's standard UK terms, which are worth checking separately from the referral offer itself.
Using Anastasia Beverly Hills well
A few pointers to get real value from an ABH order beyond the referral discount itself:
- Match your brow shade carefully. ABH's Brow Wiz and Dipbrow shades run slightly warm compared with some other brow brands, so it's worth checking a shade guide or swatch video before ordering online, since brow products are notoriously hard to return once opened.
- Check for bundle sets. ABH periodically sells brow kits and palette bundles that work out cheaper per product than buying items individually, which can be a smart way to make the most of your £40 minimum spend.
- Sign up for restock alerts. Some of ABH's most popular shades and palettes sell out quickly, particularly around launch periods, so following the brand or signing up for alerts can help you catch stock before it disappears.
- Watch seasonal sales. ABH runs periodic sitewide sales (Black Friday being the biggest), and it's worth comparing whether a sale discount beats the referral code before you commit, since you generally can't use both if they exceed a stacking limit.
- Read reviews on longevity. ABH's foundation and contour products are well-reviewed for pigmentation but can require setting powder for longer wear, so factor that into your expectations if you're new to the brand.
Honest pros and cons
Pros:
- Simple, fixed £10 discount that's easy to calculate against any order.
- Well-established brand with a loyal following and strong reputation for brow products specifically.
- Wide range covering brows, eyes, face and lips, so it's realistic to hit the £40 minimum without padding your basket unnecessarily.
- Regularly available through UK retail and the brand's own site, so delivery and stock tend to be reliable.
Cons:
- The £40 minimum spend means the discount isn't accessible on smaller, single-item orders.
- Codes are for new customers only, so it's not a repeatable saving on future orders.
- Premium beauty pricing means even with £10 off, ABH sits above budget make-up brands.
- Referral codes on cosmetics sites can be updated or retired without much notice, so there's a small risk this particular code stops working.
Tips to make the reward land
Enter the code exactly as given, with no extra spaces, and try it both at account sign-up and at checkout if the first attempt doesn't apply. Build your basket to comfortably clear £40 before entering the code, since some sites won't reveal the discount until the minimum is met. If the code doesn't work, check the ABH website's current promotions page for an active alternative, and contact customer service with your basket details if you believe the code should have applied. Keep a screenshot of your basket and the applied discount before you complete payment, in case you need to query the order afterwards.
Alternatives worth comparing
If you're weighing up brow and make-up brands beyond ABH, Benefit Cosmetics is a strong UK competitor, particularly well known for its own brow ranges and House Party set discounts. Charlotte Tilbury sits at a similar or slightly higher price point with a strong UK following and its own referral and gifting promotions. For a more affordable brow-specific option, NYX Professional Makeup covers similar territory at a fraction of the price, while Huda Beauty offers a comparable premium positioning to ABH with its own frequent sales and bundle offers.
Verdict
The Anastasia Beverly Hills referral code FAISAL-R2 is a clean, easy-to-use £10 discount that's worth applying if you're already planning a first order over £40. It won't transform the cost of a premium beauty basket, but it's free money for typing a code correctly, and ABH's product range makes it easy to hit the spending threshold without buying anything you don't actually want. Just check the code applies at checkout before you pay, and compare against any live sitewide sale in case that offers better value on the day.
Why brow products drove the brand's growth
It's worth understanding why ABH became such a dominant name in the first place, because it explains why the brand still commands loyalty today. Anastasia Soare's Beverly Hills salon built a reputation for a signature brow-shaping method well before the retail line launched, and that credibility carried over when the brand moved into consumer products. The Brow Wiz and Dipbrow Pomade became reference points that other brow brands were compared against for years, and that halo effect still shapes how UK shoppers perceive the wider range, even as the make-up market has become far more crowded since.
That history matters for anyone using an Anastasia Beverly Hills referral code for the first time, because it's a useful signal of where the brand's strengths genuinely lie. If you're focused on brows specifically, ABH is one of the more dependable choices in a busy market. If you're shopping across the wider face and eye range, it's worth reading recent reviews product by product, since formulas and reputations vary more once you move beyond the brow category the brand built its name on.
Shipping, returns and account basics
Setting up an account is where this particular referral code needs to be entered, so it's worth understanding the basics of ABH's UK account system. Signing up gives you order tracking, saved addresses for faster checkout, and access to any loyalty or email-exclusive promotions the brand runs alongside its standing referral and discount codes. Returns on cosmetics are generally more restrictive than clothing or general retail, given hygiene rules, so check the specific returns window and condition requirements on the ABH UK site before opening any product you might want to send back, particularly brow pencils, palettes and lip products.
Delivery timescales for ABH's UK site are generally in line with standard UK beauty retail, with express options available at an extra cost for anyone who wants their referral-discounted order sooner. As with most beauty retailers, keep an eye on the order confirmation email for tracking details and expected delivery windows, since this is separate from the referral discount itself and won't be affected by whether or not your code applied successfully.
