If you love films, TV, gaming, comics or pop culture collectibles, a Zavvi referral is one of the simplest ways to knock money off your first order before you've even browsed the site. Zavvi has built a loyal following among collectors thanks to its exclusive steelbooks, limited editions and licensed merchandise, and its referral scheme is designed to reward new shoppers as soon as they sign up.
Rather than hunting for temporary sales or waiting for seasonal discounts, a referral code gives new customers an instant saving on their very first basket. It works alongside Zavvi's other new-customer perks, such as Red Carpet membership and student discounts, so referral shoppers can layer up their savings across films, games, clothing and collectibles.
Below, we cover exactly what a new customer receives through the Zavvi referral scheme, how to activate it correctly, and what to expect from Zavvi as a retailer once you're shopping there regularly.
New customer offer: New Zavvi customers can get 10% off their first order by using a referral code at the basket. Enter the codeADAM-R9UIin the referral code box when you sign up or at checkout, before placing your order.
How to activate: Create a new Zavvi account (or use one that has never placed an order), enter the referral code at the basket, and confirm you're logged in when prompted so Zavvi can verify you're a new customer.
Qualifying criteria: The referral discount is only available to new customers who haven't previously placed an order with Zavvi. Existing customers with order history are not eligible, even if they create a new account.
Timing: The discount is applied automatically once the code is entered correctly and the order is placed; there's no waiting period for the referee's saving. Zavvi's referral scheme is an ongoing, ever-present feature of the site rather than a limited-time promotion, though the exact referee discount can be varied by Zavvi at any time.
Zavvi referral offer at a glance
| Detail | Information |
|---|---|
| Platform | Zavvi (UK entertainment and pop culture retailer) |
| New customer reward | 10% off first order |
| Referral code | ADAM-R9UI |
| Where to enter it | Referral code box at registration or at the basket/checkout |
| Eligibility | New customers only; must not have previously placed a Zavvi order |
| Minimum spend | Referee must meet Zavvi's stated minimum order value, as shown at checkout |
| Excluded products | Subscription products, including Red Carpet Club membership, are excluded from the referral scheme |
| Combinable with other schemes | Referral participants cannot also use affiliate, cashback or similar promotional schemes on the same order |
| Expiry | No fixed end date for the scheme; check Zavvi's live referral terms for any changes |
How to activate your Zavvi referral code
- Visit Zavvi and start creating a new account, or log into an existing account that has never placed an order.
- Add the items you want to your basket, then head to the basket or checkout page.
- Look for the referral or promo code box during checkout and enter
ADAM-R9UI. - If prompted, log in or verify your details so Zavvi can confirm you qualify as a new customer.
- Check that your basket total has updated to reflect the 10% saving before you enter payment details.
- Complete your order as normal. The discount is applied at checkout, so there's nothing further to claim afterwards.
Zavvi platform review
Zavvi has grown from a UK entertainment retailer into one of the best-known destinations for pop culture fans, and a Zavvi referral is a good excuse to see what the site has to offer beyond the discount itself.
Products and range
Zavvi's catalogue spans a wide range of entertainment categories, including:
- Blu-ray, DVD and 4K UHD, with a strong focus on exclusive steelbooks and limited-edition packaging
- Video games and gaming accessories across major platforms
- Collectibles and merchandise tied to franchises such as Marvel, DC, Star Wars, Disney and Nintendo
- Clothing, homeware and lifestyle products themed around popular franchises
- Music releases, including vinyl and special editions
- Trading cards, comics and toys
Onboarding and browsing experience
Signing up takes a couple of minutes and only asks for basic account details. Once registered, customers can browse by franchise (Marvel, Star Wars, Game of Thrones and more) or by product category, making it easy for both dedicated collectors and casual gift shoppers to find something relevant. Franchise-led navigation is one of Zavvi's stronger features, since it groups steelbooks, clothing, collectibles and homeware from the same universe together rather than forcing shoppers to search by product type alone.
Pricing, fees and delivery
Zavvi runs regular site-wide promotions and franchise-specific sales alongside the referral scheme, so it's worth comparing your discounted price against any current offer. On delivery, Zavvi offers standard paid delivery options for one-off shoppers, while customers who join the Red Carpet Club membership get free standard UK delivery on all orders for 12 months, along with early access to new releases and exclusive products. Red Carpet membership carries its own one-off annual fee and is excluded from the referral scheme itself, but it can be a useful complement for frequent shoppers once you've made your first referral-discounted purchase.
Rewards and loyalty mechanics
Zavvi's referral scheme is built around a simple two-sided structure: the new customer gets a discount on their first order, using a referral link or code, while an existing customer can share their own personal referral code to build up credit for future purchases. As a new customer, your focus is simply on redeeming the 10% saving; the credit side of the scheme is designed for people who already shop with Zavvi and want to refer others. Zavvi also runs separate student and 16-26 discount partnerships through providers such as UNiDAYS and Student Beans, which new customers may be able to combine with future orders once the referral discount has been used.
Support and security
Zavvi provides a dedicated help centre covering orders, delivery, returns and account management, plus published FAQs and terms specifically for the referral scheme, which is a helpful level of transparency for a promotional programme. Accounts require standard registration details, and referral eligibility is checked against order history, so genuinely new customers shouldn't run into problems verifying their status.
Limitations to be aware of
- The referral discount is for new customers only; anyone with a previous Zavvi order isn't eligible, even from a new account.
- Subscription products, including Red Carpet Club membership, cannot be purchased using referral credit or as part of the referee's discounted order.
- You can't combine the referral scheme with affiliate or cashback promotions on the same order.
- The referee discount rate can be changed by Zavvi at its discretion, so it's worth double-checking the saving applied at checkout.
Practical customer scenarios
- Scenario: First-time steelbook buyer. A new customer wants an exclusive steelbook release and uses the referral code at checkout to bring down the cost of their first order.
- Scenario: Gift shopper. Someone buying franchise-themed merchandise as a gift signs up as a new customer, applies the referral code, and checks the delivery options against their gift deadline.
- Scenario: Student combining discounts. A student uses the referral code on their first order, then registers separately with a student discount provider for future purchases once they've become a returning customer.
- Scenario: Regular collector considering membership. A collector uses the referral discount on their first order, then evaluates whether Red Carpet Club membership makes sense for ongoing free delivery on future purchases.
Comparing your options as a new Zavvi customer
| Option | Best for | Key detail |
|---|---|---|
| Referral code (10% off) | First-time shoppers | One-off discount on your first qualifying order, no membership required |
| Red Carpet Club membership | Frequent shoppers | One-off annual fee for free standard UK delivery and early access, excluded from referral discount |
| Student/16-26 discount partners | Eligible students and young shoppers | Verified through UNiDAYS, Student Beans or similar partners, usable on future orders |
| Standard checkout (no code) | Existing customers | No referral saving available, since the scheme is limited to new customers |
Who gets the most out of a Zavvi referral
A Zavvi referral suits several types of shopper particularly well:
- New collectors placing their first order for a steelbook, exclusive edition or franchise collectible, where 10% can make a meaningful difference on higher-value items.
- Gift buyers who are shopping with Zavvi for the first time and want to reduce the cost of clothing, homeware or merchandise gifts.
- Gamers picking up new releases or accessories who haven't previously used a Zavvi account.
- Budget-conscious pop culture fans who want to try Zavvi's range before considering a Red Carpet membership for ongoing free delivery.
Referral FAQs
How much do I save with the Zavvi referral code?
New customers who enter the referral code ADAM-R9UI at the basket or during registration get 10% off their first qualifying order.
Where do I enter the Zavvi referral code?
Enter the code in the referral code box during account registration or at the basket/checkout stage, before you complete your first order.
Who is eligible for the Zavvi referral discount?
Only new customers who have not previously placed an order with Zavvi are eligible. If you already have order history, a new account won't qualify.
Is there a minimum spend for the referral discount?
Zavvi applies a minimum order value for referral orders, shown at checkout, so check your basket total meets this before applying the code.
Can I use the referral discount alongside other promotions?
Referral participants can't combine the scheme with affiliate or cashback promotions on the same order, and subscription products like Red Carpet Club membership are excluded.
Does the referral discount work on all products?
The referral scheme covers standard Zavvi products, but subscription items such as Red Carpet Club membership are specifically excluded.
What happens if I already have a Zavvi account but haven't ordered?
You can still use a referral link to take advantage of the scheme, though a referral code (rather than a link) may only work for brand-new accounts, depending on how you access the offer.
Does Zavvi offer free delivery for new customers?
Standard delivery is paid unless you join Red Carpet Club, which provides free standard UK delivery on all orders for 12 months after a one-off membership fee.
Verdict
For anyone about to place their first Zavvi order, using a referral code is a straightforward way to save on films, games, collectibles and pop culture merchandise from the outset. The 10% new-customer saving is easy to apply, doesn't require any commitment beyond your first purchase, and sits comfortably alongside Zavvi's broader value features like Red Carpet membership and student discount partnerships. If you're a new customer with items already in your basket, entering the referral code before checkout is a quick, no-downside way to reduce your total.
