A Cutter & Squidge referral link is one of the easiest ways to try the London-founded gifting bakery's Biskies, brownies and celebration cakes for less. Cutter & Squidge has built its name on soft, sandwiched Biskies and letterbox-friendly brownie boxes, delivered nationwide from a Soho-founded kitchen, and its refer-a-friend scheme means new customers don't have to pay full price to find out what the fuss is about.
This review explains exactly what the current Cutter & Squidge referral offer pays out, how to activate it in a few clicks, and what the bakery is actually like once your order lands — the product ranges, the delivery options, the dietary choices and the loyalty scheme worth joining afterwards.
Current verified offer
What you get: £5 off your first order as a new Cutter & Squidge customer.
Referral code: No code required.
Referral link: Open the Cutter & Squidge referral link
How to activate: click through the referral link, browse the range, add items to your basket and create a new account or check out as a guest — the £5 discount is applied to first orders placed via a valid referral link.
Qualifying action: place your first order as a genuinely new customer; there is no published minimum spend for the £5 discount itself, though free standard delivery only kicks in on orders over £50.
Who qualifies: new UK customers who have never placed a Cutter & Squidge order or created an account before.
Timing: the discount applies at the point of your first checkout; there's no published expiry date, but referral terms are set by Cutter & Squidge and can change, so check the live referral page before ordering.
Cutter & Squidge referral offer at a glance
| Item | Current details |
|---|---|
| New-customer reward | £5 off your first order |
| Referral code | No code required |
| Referral link | cutterandsquidge.com referral link |
| Who qualifies | New customers only, placing their first order |
| Minimum spend for the discount | None published; separate £50 threshold applies for free standard delivery |
| Referrer reward | Squidge Wallet credit (amount varies by Squidge Society tier) |
| Delivery cut-off | Order by 4pm for next-day DPD delivery (subject to busy periods) |
| Expiry | No published end date; ongoing scheme, terms can change |
How To Activate Your Cutter & Squidge Referral Discount
- Open the Cutter & Squidge referral link above, either from this page or shared by a friend who already has a Squidge Society account.
- Browse the site and add whatever Biskies, brownies, cakes or hampers you fancy to your basket — the referral tracking attaches to your session as soon as you click through.
- Create a new account (or check out as a guest, if offered) using details you haven't used with Cutter & Squidge before, since the discount is reserved for genuinely new customers.
- Check your basket total before paying to confirm the £5 discount has been applied; if it hasn't shown up automatically, try clicking the referral link again fresh rather than typing the web address in manually afterwards.
- Complete checkout and choose a delivery date — order before 4pm if you want next-day DPD delivery, or pick a Royal Mail letterbox slot for qualifying single-item orders.
What Is Cutter & Squidge?
Cutter & Squidge is a London-founded bakery, established out of a small Soho kitchen, now delivering nationwide across the UK. It's best known for the Biskie — a soft sandwich biscuit filled with cream, jam or salted caramel that sits somewhere between a cookie and a cake — alongside celebration cakes, brownie boxes, cupcakes, cheesecakes and gifting hampers. The brand leans heavily into gifting occasions: birthdays, new babies, thank-yous, weddings and corporate orders all get their own dedicated ranges.
Product Ranges
- Biskie boxes — mixed and single-flavour boxes, plus baby/mini Biskie boxes for smaller gifts.
- Celebration cakes — including Chocolate Squidge Cake, Victoria Strawberry Sponge, Passionfruit and Pistachio, and fully covered wedding cakes.
- Brownie boxes — mixed mini brownie boxes designed as letterbox gifts, including a nut-free option.
- Vegan and dietary ranges — a Luxury Vegan Hamper, Vegan Chocolate Fudge Cake, Vegan Wheat-Free Mini Brownie Box and Vegan Blueberry Lemon Cheesecake all sit within the core catalogue.
- Hampers — gifting hampers built around chocolate, red wine and cheese, or vegan luxury themes.
- Cupcakes and cookies — mini cupcake boxes and cookie selections for smaller gifts or top-ups to an order.
Dietary And Allergen Handling
Cutter & Squidge publishes dedicated dietary and allergen information covering vegan, dairy-free, vegetarian and halal-friendly options, so shoppers with restrictions can filter the range before ordering rather than guessing from product photos. Product pages flag vegan and dietary tags directly, which makes it straightforward to build a mixed gift box that suits different guests' needs.
Delivery Options And Cut-Offs
Orders can be placed up to nine months in advance (excluding flowers and limited-edition items), and next-day delivery with DPD is available if you order by 4pm, though this cut-off can shift during busy periods. Standard delivery is free on orders over £50; below that, DPD delivery fees range from around £5.95 for a nominated weekday slot up to £25 for a tighter weekend window. A Royal Mail letterbox and parcel service is available for qualifying single-item orders such as individual brownie boxes and the Letterbox gift range, priced at £3.99, with a 1–3 working day delivery window. Customers within the M25 can also pay for Premium Delivery, which guarantees a chosen day and time slot, with same-day dispatch and delivery available in London and Greater London. Cake collection in person is not currently available — all orders go out for delivery.
Subscriptions, Multi-Address Sending And Gifting
Cutter & Squidge offers a Send to Multiple Addresses feature, letting a single order be split across several recipients with individual delivery dates, methods and gift notes, with a delivery charge applying per recipient and free delivery available on individual gift totals over £50. The brand also runs a subscriptions option and a corporate gifting service with branded packaging, dedicated account management and volume discounts for larger orders, alongside gift sleeves with printed messages for occasions like birthdays and new babies.
Onboarding And Account Experience
Setting up an account is quick: you can sign in with an email, Google, or Shop Pay, and the Squidge Society loyalty account, referral link and Squidge Wallet balance all live in the same customer dashboard. New customers occasionally find the referral discount doesn't visibly confirm on the landing page — it typically shows once items are in the basket and you reach checkout, so it's worth checking your total before paying rather than assuming nothing has happened.
Rewards And Loyalty: The Squidge Society
The Squidge Society is Cutter & Squidge's free loyalty club. Every order earns real £ credit into a Squidge Wallet, which can be spent against future purchases, and members are split into tiers (Thoughtful, Sweet, Luxe and Showstopper) that unlock different referral credit amounts, exclusive perks and early access to new launches. Referring a friend who creates a new account and places their first order automatically credits your Squidge Wallet — no codes to submit and no waiting on manual approval.
| Squidge Society tier | Referral credit earned |
|---|---|
| Thoughtful | £5 per successful referral |
| Sweet, Luxe & Showstopper | £10 per successful referral |
Support And Eligibility
Cutter & Squidge runs customer support through a help centre covering ordering, delivery, dietary information and the referral programme itself, plus live chat on-site. To trigger a referral reward, the friend must be a genuinely new customer creating a brand-new account — existing customers can't reuse a referral link to claim the £5 discount or generate credit for the referrer, and there's no published cap on how many friends an existing customer can refer.
Limitations Worth Knowing
- The £5 first-order discount is smaller than referral schemes sometimes advertise elsewhere, so it suits a top-up on a gift order more than it transforms the price of a large hamper.
- Cake collection in person isn't currently offered, so anyone hoping to pick up an order locally in London will still need to have it delivered.
- Free delivery only applies over £50, so smaller orders can carry a delivery charge on top even after the referral discount.
- DPD nominated-day delivery isn't a guaranteed service (it has a stated 95% success rate), so anyone needing a cast-iron delivery date should budget for Premium Delivery within the M25 instead.
Practical Scenarios
- Scenario — first-time gift buyer: someone wants to send a birthday brownie box to a friend and uses the referral link to knock £5 off their first order, choosing the Royal Mail letterbox option for a lower delivery cost on a single-item box.
- Scenario — dietary-conscious shopper: a customer with a vegan household filters to the Luxury Vegan Hamper or Vegan Chocolate Fudge Cake, using the referral discount on their first order while confirming allergen details on the product page before checkout.
- Scenario — corporate gifting: a small business sending treats to multiple offices uses Send to Multiple Addresses, assigning different products and delivery dates to each recipient from a single basket.
- Scenario — repeat customer building loyalty: a Squidge Society member who ordered previously shares their own referral link with colleagues, earning Squidge Wallet credit each time a new customer completes their first order.
Delivery And Product Range Comparison
| Option | Best for | Key detail |
|---|---|---|
| Royal Mail letterbox/parcel | Single brownie box or letterbox gift range item | £3.99, 1–3 working day window, no guaranteed date |
| Standard DPD nominated day | Most cakes, hampers and multi-item orders | Free over £50; from £5.95 under £50; 8am–8pm window |
| Premium Delivery (M25 only) | Time-critical London and Greater London gifts | From £10.99; guaranteed day and time slot; same-day dispatch |
| Send to Multiple Addresses | Gifting several people from one order | Per-recipient delivery charge; free over £50 per gift |
Who This Referral Offer Suits Best
- First-time gift shoppers who already had their eye on a Biskie box or celebration cake and want a small discount on trying the brand.
- Vegan and dietary-conscious buyers who want a bakery with clearly labelled vegan, dairy-free and halal-friendly options rather than having to ask.
- Repeat gifters likely to send cakes or hampers more than once a year, since joining the Squidge Society turns every order — referred or not — into ongoing wallet credit.
- Londoners needing guaranteed timing, who can pair the referral discount with Premium Delivery for a fixed time slot within the M25.
Referral FAQs
How much do I get with a Cutter & Squidge referral link?
New customers currently get £5 off their first order when they use a valid Cutter & Squidge referral link, applied at checkout rather than shown upfront on the homepage.
Do I need a referral code?
No. This is a link-based offer, so no code is required — simply click through the referral link and the discount should attach to your session automatically.
Is there a minimum spend to use the discount?
There's no published minimum order value for the £5 referral discount itself. However, free standard delivery only applies to orders over £50, so smaller orders may still carry a delivery charge.
Can existing customers use a referral link?
No. The discount and referral credit are reserved for genuinely new customers creating a brand-new account; existing customers reusing a link won't trigger the reward.
What does the person who shared the link get?
Referrers earn Squidge Wallet credit automatically once a referred friend completes their first order — £5 per successful referral for the Thoughtful tier, or £10 per referral for Sweet, Luxe and Showstopper tiers.
Can I combine the referral discount with another promo code?
Referral discounts typically can't be stacked with other active promotional codes in the same order, so compare which saves you more before checking out if you're holding a separate voucher.
Can I collect my order in person instead of having it delivered?
No. Cake collection isn't currently available at Cutter & Squidge; all orders, including London ones, go out for delivery.
Verdict
The Cutter & Squidge referral offer is a straightforward, low-friction way to shave £5 off a first order from a bakery that's already well regarded for its Biskies, brownies and gifting ranges. It won't transform the cost of a large celebration cake, but paired with the brand's genuinely wide vegan and dietary options, nationwide next-day delivery and a Squidge Society loyalty scheme that keeps paying out in wallet credit, it's a sensible way for a new customer to try the range for slightly less — and for existing customers to keep earning credit every time they share their link.
